A new addition to the UAE radio scene will go on air next month when the Abu Dhabi Media Company launches an Arabic pop station.
The station will be aimed at the UAE’s young Arabic-speaking population, Karim Sarkis, executive director of broadcast at ADMC, tells the latest edition of Campaign Middle East.
Also on the drawing board are plans to launch a radio station based on ADMC’s English-language daily newspaper, The National.
It would be the second broadcast spin-off from the broadsheet, following the introduction of the 30-minute TV news show, Inside The National, on ADMC’s Emarat Al Youm channel earlier this year.
Speaking on the first anniversary of The National, editor Martin Newland (pictured) highlighted the need for his newspaper to exploit the full resources and capabilities of ADMC in order to broaden its output across a variety of multimedia channels.
He said: “We’ve produced an operation that just at this moment happens to be incarnated in newsprint. I think we have a few years of grace when we can rely on press capacity and display advertising but it’s going to end. So you have to start thinking now, while your operation is still strong, about where you are going to go and put those things in place.”